Most charities use social media in order to raise awareness of their cause, promote their events or publications and drive traffic to their websites. Wikiniki uses social medias in order to:
- Time sensitive things like events and new content.
- Public conversations in real time.
- Quick feedback through comments, likes, retweets, etc.
- Shareability - interesting news travels more quickly.
When people come across charities on social media they will use their profiles to form quick opinions about who they are, what they do and how trustworthy or interesting they are.
Wikiniki is doing this by Setting simple, measurable goals that they track over time. These can help focus their efforts and review whether their strategy is working.